Brand strategy and identity that bring everything together.
Bring your positioning, messaging and visual identity into focus. We help established businesses sharpen the brand they already have, and give newer ones a clear foundation to build on.
You may not need a new brand. You may need a clearer one.
Brands often become inconsistent over time. The website says one thing, marketing says another, and the visuals change depending on who created them. The business may have grown, but the brand never quite caught up.
We identify what already works, clarify what is missing and build a practical system around it. The result is a brand that looks more consistent, communicates more clearly and is easier for your team to use.
The pieces that make your brand easier to use.
Start with an audit, strengthen one part of the brand or bring strategy, messaging and identity together into one cohesive system.
From audit to handover
Audit
We review what exists today: the visuals, the messaging and where the two disagree.
Direction
We agree the positioning and the look, so every later decision has something to answer to.
Build
We produce the identity, messaging and templates your team will actually use.
Handover
Guidelines and files documented well enough to use without us in the room.
Frequently asked questions
Do we need a full rebrand?
Usually not. Most businesses need the brand they already have made clearer and more consistent, which is faster and less disruptive than starting over.
How long does it take?
It depends on the scope. A focused identity refresh can move in a few weeks, while a full strategy-and-identity engagement takes longer because the thinking and your input set the pace. We'll give you a realistic timeline once we've scoped what you need.
What does it cost?
It depends on the project. To give you a starting point, brand work begins from around $1,500 and goes up with the scale, the specifications and the deliverables involved — a logo and a few guidelines is a very different job from a full identity system with naming and collateral. Tell us what you're after and we'll put a figure to it.
Do you work with our existing designer?
Yes. We can set the direction and guidelines and leave the ongoing production with your team.